Insurance isn’t something to get excited about. It can be pretty boring actually. But when you consider all the blood, sweat, and sometimes tears that you have invested in your property, it perks the ears up a little. Whether it’s your home, business, or just your vehicle, you’ve worked too hard for it all.
Just think about it. You’ve completed college and obtained your degree, gotten married, purchased your first home, and maybe even welcomed a baby into the family. A catastrophe strikes and everything you’ve worked so hard for is damaged or destroyed. Other than your family, your home is your most valuable asset. Summarizing your life this way sounds simple, but it’s actually much more complicated than that.
Insurance can be a very emotional topic. The insurance industry plays on these emotions by promising that you will be taken care of when you need it the most. This play on emotion drives the way we shop for and purchase insurance. From the agent who is a neighbor, friend, or family member, to the catchy TV ads with emotional slogans and images, they are relying on this emotion to trigger an action – the action of purchasing insurance from them.
When it comes down to a disaster or catastrophic event, the choices can become overwhelming and often times people react on emotion instead of information. There is a sense of feeling our way to reason. They get you and you get them. Only, they don’t! The insurance industry is a for-profit business and when it gets down to time to pay a claim, it’s business not personal.
Our deepest hope is that people become what they dream, and that includes avoiding any major setbacks along the way. Hiring a claim professional who is on your side takes the emotion out of the situation and places it in the hands of a professional who does this for a living. When you hire a claim professional, you will feel smarter, bolder, more sophisticated – because now you are in the driver’s seat.
You’ve worked too hard for this to get shortchanged now.
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